Your Commisioner does the most, and now they can get treated like it. Nominate them to become the first-ever fantasy athlete sponsored by Mike's Hard Lemonade.
Entries are open Nov. 18 - Dec. 9
$25,000 Check
One-of-one Mike's Merch
A Custom Mike's Ring
Mike’s® Hard Lemonade Fantasy Endorsement Deal Contest
OFFICIAL RULES
NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.
THIS CONTEST IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES OR THE DISTRICT OF COLUMBIA. TO PARTICIPATE AS A NOMINATOR, YOU MUST BE TWENTY-ONE (21) YEARS OF AGE OR OLDER AT TIME OF NOMINATION; TO PARTICIPATE AS A NOMINEE, YOU MUST BE TWENTY-FIVE (25) YEARS OF AGE OR OLDER AT TIME OF NOMINATION. VOID WHEREVER PROHIBITED OR RESTRICTED BY LAW.
1. Eligibility:
The Mike’s® Hard Lemonade Fantasy Endorsement Deal Contest is open only to legal residents of the fifty (50) United States or the District of Columbia. To participate as a Nominator, you must be twenty-one (21) years of age or older at the time of nomination; to participate as a Nominee, you must be twenty-five (25) years of age or older at the time of nomination. Void wherever prohibited or restricted by law. Employees, officers, directors and independent contractors (including influencers/endorsers) of the following entities and members of their immediate families (defined as parent, child, sibling, spouse) or same households (whether related or not) are NOT eligible to participate in the Contest as either a Nominator or Nominee or win the Grand Prize (if a Nominee): Mark Anthony Brands Inc. (“Sponsor”), the management and representation of Mr. Matthew Berry, their respective parent companies, subsidiaries, divisions, affiliates, prize suppliers, advertising and promotion agencies (including Promosis Inc.) as well as alcohol beverage licensees (i.e., alcohol beverage suppliers, importers, wholesalers, distributors, and retailers). The immediate family (as defined above) and same household (whether related or not) of Mr. Matthew Berry are also not eligible for the Contest. By participating in the Contest, Nominators and Nominees agree to abide by and be bound by these Official Rules and the decisions of Sponsor and the judging panel (comprised of representatives of Sponsor, Promosis Inc. [also referred to as “Administrator”] and Mr. Matthew Berry), which shall be final and binding in all respects. All federal, state and local laws apply.
2. Contest Period & Overview:
Contest begins at 12:00:01 a.m. Eastern Time (“ET”) on November 18, 2025 and ends at 11:59:59 p.m. ET December 9, 2025. To participate in the Contest, a person (i.e., the Nominator) completes the nomination form with their selection of one (1) other eligible person who the Nominator believes is the best candidate to endorse Mike’s® Hard Lemonade on behalf of Mark Anthony Brands Inc. (i.e., the Nominee). The following are prohibited: (a) self-nominations; (b) quid pro quo nominations (whereby two [2] persons agree to nominate each other); (c) receipt of any benefit or consideration of any kind in exchange for nominating someone; (d) nominating an association, group, team or any non-living person or entity.
3. How to Participate:
Internet access and a valid e-mail address are required for participation. Access the Contest website at https://www.mikesfantasyendorsementdeal.com (“Website”).
The Nominator must first verify his/her age and then complete and submit the nomination form with (a) all required contact information for the Nominator, including his/her first and last name, state of residence, telephone number, date of birth, and e-mail address; (b) the first and last name, e-mail address, and date of birth of the Nominee (the e-mail address will be used solely for purposes of Contest administration); (c) the name and all required information regarding the fantasy football league of which the Nominee is the commissioner and (d) a statement (of no more than 1,000 characters including spaces; must be provided solely in the indicated area of the nomination form) as to why the Nominee “goes hardest” as a fantasy football league commissioner making the Nominee the ideal candidate to endorse Mike’s® Hard Lemonade on behalf of Mark Anthony Brands Inc.
BEFORE SUBMITTING THE NOMINATION FORM, BE SURE TO CHECK ALL FOUR (4) OF THE FOLLOWING BOXES:
I UNDERSTAND AND AGREE THAT, IN THE ABSENCE OF THE FOREGOING REPRESENTATIONS, SPONSOR WOULD NOT HAVE ACCEPTED THE NOMINATION.
Receipt of nomination may be acknowledged but any such acknowledgment does not constitute any representation of eligibility for the Contest nor is it otherwise binding upon Sponsor. All nominations become the sole property of the Sponsor.
After submission of nomination, Nominator will receive a one-time discount code redeemable at https://www.mikeshardmerch.com for Mike’s® Hard Lemonade merchandise, provided supplies last. (If supplies are exhausted, Sponsor and its advertising and promotion agencies [including Promosis Inc.] shall not have any liability relative thereto; and, in such case, a notice will be posted on Website.) Sponsor’s provision of discount code merely represents its preliminary and non-binding determination that the nomination is eligible and in compliance with these Official Rules; notwithstanding issuance of discount code, nomination may not be accepted by Sponsor without liability of any kind. Use of the discount code is subject to the terms and conditions provided therewith; without limitation, discount code is valid only for the Nominator who submitted the nomination and is not transferable, must be redeemed by the designated expiration date and cannot be redeemed or exchanged for cash. NOMINATORS WILL NOT RECEIVE ANY BENEFIT OTHER THAN THE ONE-TIME DISCOUNT CODE EVEN IF THE NOMINEE ADDRESSED IN THEIR NOMINATION WINS THE GRAND PRIZE.
If submitting nomination via mobile device, third party usage fees may apply. Nominator may be charged for wireless Internet access according to the terms of his/her plan with his/her cellular or “wi-fi” provider. Nominator is advised to review the pricing plan with the corresponding wireless service provider BEFORE submitting the nomination. Not all wireless providers feature necessary service to participate in the Contest. Nominator is further advised to check his/her phone capabilities for specific instructions. Wireless Internet access is not available in all areas. Sponsor assumes no responsibility for lost, late, damaged, stolen, misdirected, illegible, incomplete, inaccessible, incorrect, or garbled nominations or other Contest materials, all of which are void.
4. Submission Guidelines:
The nomination will not be considered if Sponsor and/or Administrator determine in their sole discretion the statement element of the nomination is not in compliance with the following Content Restrictions.
Content Restrictions:
Nominator grants to Sponsor and its designees the non-exclusive, irrevocable, perpetual, worldwide, royalty-free, transferable, sublicensable right and license to use, perform, exhibit, reproduce and/or otherwise exploit the content in any manner and in any and all distribution channels, venues or media now known or hereafter devised, without further notice or any compensation to Nominator (with the sole exception of discount code). Nominator (a) waives “Moral Right of Authors” (Droit Moral) in the content pursuant to U.S. law and (b) agrees, upon Sponsor’s request and without compensation (other than discount code), to sign any and all necessary and appropriate documents so as to effect, perfect or record such grant of license rights. Nominator further agrees, upon Sponsor’s request and without compensation (other than discount code), to use commercially reasonable efforts to secure a similar grant of rights from Nominee.
5. Additional Restrictions on Nomination:
A given person may submit only one (1) nomination during the Contest Period. Violation of this limit will result in only the initial nomination being accepted. Use of an automated device to submit a nomination is prohibited and will result in the nomination being void and not accepted; and, Sponsor may void the discount code provided to Nominator. But Sponsor reserves the right to void all nominations from a given Nominator (and possibly also disqualifying the Nominee[s] identified in such nominations) as well as prohibiting such Nominator (and possibly Nominee[s]) from participating in future promotions offered by Sponsor) if Sponsor determines in its sole discretion that a given Nominator has engaged in egregious, blatant or repeated violations of the limit. Proof of submission of nomination does not constitute proof of receipt of same or proof of acceptance of nomination.
6. Prize:
One (1) Grand Prize will be available to be awarded to the winning Nominee.
Grand Prize-Winning Nominee will receive:
Approximate Retail Value of Grand Prize is up to $42,000.00.
GRAND PRIZE-WINNING NOMINEE WILL NOT BE HIRED BY MARK ANTHONY BRANDS INC. TO ENDORSE ITS MIKE’S® HARD LEMONADE PRODUCTS.
After verification of the potential Grand Prize-Winning Nominee’s eligibility and compliance with these Official Rules, he/she will be asked to provide sizing for the ring and jacket. The ring and jacket will be created by a third party supplier of Sponsor’s sole choosing based on the information/materials provided by the Grand Prize-Winning Nominee. Grand Prize-Winning Nominee waives any right of review or approval of the ring and jacket after such items have been produced, with the understanding that Sponsor will not make alterations or adjustments to the ring and jacket once produced.
Sponsor reserves the right to ship various elements of Grand Prize to Grand Prize-Winning Nominee separately.
Actual Grand Prize elements may differ from images of same in Contest advertising and Sponsor disclaims any liability in conjunction therewith. Where not specified, Sponsor shall determine the features and properties of Grand Prize elements in its sole discretion.
Alcohol beverages are not part of the Prize. Prize will only be awarded to the Grand Prize-Winning Nominee at a street address within the 50 United States or the District of Columbia. All costs and expenses associated with a prize acceptance and use that are not specified herein are the sole responsibility of Grand Prize-Winning Nominee. If prize is declined by Grand Prize-Winning Nominee, no alternate prize or compensation will be awarded in conjunction therewith; without limitation, the Grand Prize must be accepted in its entirety or not at all.
7. Finalist Determination:
All nominations will be reviewed and judged on or about December 17, 2025 by a judging panel comprised of members of Sponsor, Administrator and Matthew Berry.* The judging panel utilize the following equally weighted criteria in evaluating nominations in the judging:
*If Mr. Berry is unavailable to serve on the judging panel for any reason (including but not limited to the interview[s] of Finalist Nominees as discussed in Rule 9 below), Sponsor’s liability shall be limited to replacing Mr. Berry with another person of similar expertise.
Should multiple Nominators nominate the same Nominee, the judging panel will review all nominations for such Nominee.
The Nominees with the top five (5) scores in the judging are Finalist Nominees.
The decisions of the judging panel are final and binding in all respects and are not subject to appeal. Entrants acknowledge that the results of the judging by the judging panel are confidential and proprietary information belonging to Sponsor and expressly waive any right to review or inspect such results.
In the unlikely event of a tie in the judging, an additional party will review the tied nominations using the above criteria so as to break the tie.
8. Notification of Finalists:
If a Nominee is selected by the judging panel as a Finalist Nominee, he/she will be notified via e-mail at the e-mail address for Nominee as provided by Nominator in the nomination. Finalist Nominee must contact Administrator no later than January 16, 2026 at 5:00:00 p.m. ET to schedule an interview with the judging panel between January 20, 2026 and January 30, 2026. When contacting Administrator, Finalist Nominee will be required to verify that he/she is 25 years of age or older as well as providing his/her phone number solely for purposes of Contest administration.
Finalist Nominee will be disqualified and will no longer be eligible to win the Grand Prize if [i] Finalist Nominee fails to contact Administrator to schedule an interview within the indicated time period; [ii] Administrator determines that Finalist Nominee is not 25 years of age or older; [iii] Administrator is unable to schedule an interview with Finalist Nominee within the indicated time period; [iv] the interview is scheduled within the indicated time period but Finalist Nominee fails to attend the interview.
NOMINEES ARE THEREFORE STRONGLY ENCOURAGED TO LOOK FOR AN E-MAIL FROM SPONSOR/ADMINISTRATOR IN EARLY JANUARY 2026 TO LEARN IF THEY HAVE BEEN SELECTED AS A FINALIST NOMINEE. SPONSOR AND ADMINISTRATOR DISCLAIM ANY AND ALL LIABILITY UNDER ANY LEGAL THEORY IF THE E-MAIL ADDRESS PROVIDED BY NOMINATOR DOES NOT RESULT IN SUCCESSFULLY NOTIFYING A FINALIST NOMINEE FOR ANY REASON.
9. Interviews of Finalists:
The judging panel will interview each Finalist Nominee via online video conference. (Should Finalist Nominee not have the ability to participate in a video conference, the interview will instead be conducted via telephone call.) Each interview will last no more than ten [10] minutes and will be recorded by the judging panel. In the interview, members of the judging panel will ask the Finalist Nominee to respond to a series of questions expanding upon the statement and information included in the selected nomination so as to more fully evaluate and assess the Nominee’s performance as a commissioner of a fantasy football league. All responses by Finalist Nominee must be truthful and relevant to the questions asked. Only the Finalist Nominee him/herself may take part in the interview and the assistance of third parties is prohibited.
The interview may be terminated (perhaps without warning or notice) if (a) Finalist Nominee does not attend meeting at the assigned time (subject to a grace period of judging panel’s sole determination); (b) Finalist Nominee acts in an inappropriate, improper or offensive manner, including by way of example only the use of profanity, unacceptable attire, or any derogatory comments about members of the judging panel, Sponsor or Mike’s® Hard Lemonade products; or (c) judging panel has reason to believe that [i] Finalist Nominee has made any statement that is not truthful and/or [ii] any third party is assisting Finalist Nominee in participating in the interview. If interview is terminated, Finalist Nominee will be disqualified and will no longer be eligible to win the Grand Prize.
The judging panel will score the Finalist Nominees’ interviews utilizing the judging criteria set forth in Rule 7 above. The top scoring Finalist Nominee is the potential Grand Prize-Winning Nominee. THE REMAINING FINALIST NOMINEES WILL NOT RECEIVE ANY PRIZE.
The decisions of the judging panel are final and binding in all respects and are not subject to appeal. Entrants acknowledge that the results of the judging are confidential and proprietary information belonging to Sponsor and expressly waive any right to review or inspect such results.
10. Notification/Verification of Grand Prize-Winning Nominee (and Nominator):
Administrator will notify potential Grand Prize-Winning Nominee by e-mail on or about February 3, 2026. Potential Grand Prize-Winning Nominee will be required to complete and sign before a Notary Public an Affidavit of Eligibility, Liability and Publicity Release (where lawful), and complete a W-9 Taxpayer Information form as well as to consent to a background check**, within three (3) business days of notification. If potential Grand Prize-Winning Nominee cannot be contacted by Administrator or fails to timely comply with the preceding requirements, he/she will be disqualified and will forfeit the Grand Prize.
**Potential Grand Prize-Winning Nominee (a) agrees to fully cooperate with the conduct of the background check, including providing any additional consents, information and materials needed for same, upon request of Sponsor or its designated representative and without compensation of any kind; (b) acknowledges that Sponsor may refrain from awarding the Grand Prize to him/her, without liability of any kind, based on the results of the background check; by way of example only, if the background check reveals that potential Grand Prize-Winning Nominee has committed a crime, engaged in an act of moral turpitude or any other behavior that may adversely affect the goodwill and business reputation of Márk Anthony Brands Inc. and/or its Mike’s® Hard Lemonade products; (c) affirms that Sponsor’s decisions based on the background check are final and binding and not subject to appeal; and (d) expressly waives any right of review or inspection of materials relating to Sponsor’s decision-making process vis-à-vis the background check.
If potential Grand Prize-Winning Nominee is disqualified and forfeits the Grand Prize, an alternate Grand Prize-Winning Nominee may be selected; that is, the Finalist Nominee who scored next highest in the interview phase of the judging as per Rule 9 above. For clarity, an alternate potential Grand Prize-Winning Nominee shall also be subject to the preceding Affidavit and background check requirements.
11. General Conditions:
Participation in the Contest as a Nominator or Nominee constitutes one’s full and unconditional agreement to abide by and accept the terms and conditions of these Official Rules. No prize substitution except at Sponsor’s sole discretion for Grand Prize (or Grand Prize element) of comparable value. Grand Prize is not redeemable/exchangeable for cash (to the extent applicable). Grand Prize is not transferable. By accepting Grand Prize, Grand Prize-Winning Nominee waives the right to assert as a cost of winning the Grand Prize, any and all costs of redemption or travel to redeem the Grand Prize and any and all liability that might arise from redeeming or seeking to redeem the Grand Prize. All costs and expenses associated with Grand Prize acceptance and use that are not specified herein are the sole responsibility of the Grand Prize-Winning Nominee.
Taxes on Grand Prize are Grand Prize-Winning Nominee’s sole responsibility. Grand Prize-Winning Nominee will be issued W-9 IRS Tax Form with the Affidavit of Eligibility, Liability and Publicity Release and a subsequent 1099 IRS Form. Upon receipt of Grand Prize, Grand Prize-Winning Nominee shall be required to comply with any and all applicable federal, state and local law, rules and regulations.
Sponsor makes no warranties, and hereby disclaims any and all warranties, express or implied, concerning the Grand Prize (or any Grand Prize element). WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, THE GRAND PRIZE (AND ALL GRAND PRIZE ELEMENTS) ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, AND SPONSOR HEREBY DISCLAIMS ALL SUCH WARRANTIES, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND/OR NON-INFRINGEMENT.
10. Releases:
By participating, Nominator and Nominee each indemnify, release and agree to hold harmless (a) Mark Anthony Brands Inc., the management and representation of Mr. Matthew Berry (as well as Mr. Berry individually) and – as applicable – their respective parent companies, subsidiaries, divisions, affiliates, prize suppliers, and advertising and promotion agencies (including Promosis Inc.) and (b) the directors, officers, agents, representatives, shareholders, employees, successors and assigns of any of the above organizations (“Released Entities”) from any and all liability arising from participating in the Contest, any Contest-related activity and/or the acceptance, receipt, possession or use/misuse of Grand Prize (as applicable). Without limiting the foregoing, Mark Anthony Brands Inc. makes no representation, warranty or guarantee of any kind regarding the Grand Prize (or any element of the Grand Prize). Except where prohibited by law, acceptance of Grand Prize constitutes the agreement by Grand Prize-Winning Nominee to the use of his/her first name and last name, address (city, state), likeness, voice, photograph or other indicia of persona and/or statements regarding the Sponsor, its Mike’s® Hard Lemonade products or the Contest for advertising, publicity and trade purposes by Sponsor and its designees, without further compensation or any notice or approval of any kind.
11. Limitations of Liability:
Sponsor’s computer is the official clock for all purposes of the Contest. Sponsor assumes no responsibility under any legal theory for (a) any incomplete, incorrect or inaccurate information whether caused by web site users, tampering, hacking or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error; (b) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of any web site or nominations; (c) any problems or technical malfunctions of any telephone network or lines, computer on-line-systems, servers or providers, computer equipment, software, programming or failure of e-mail on account of technical problems or traffic congestion on the Internet or at any web site or any combination thereof, or for injury or damage to nominator’s or to any other person’s computer or mobile device (or any information/materials stored thereon) related to or resulting from downloading materials from any web site or participating in the Contest either as a Nominator or Nominee; and (d) late, lost, illegible/garbled, incomplete, damaged, inaccessible, corrupted or jumbled e-mail transmissions or nominations regardless of cause (and, all such nominations are void.)
12. Force Majeure:
If the Contest is not capable of running as originally planned for any reason beyond the control of Sponsor (e.g., natural disaster, pandemic/epidemic, unauthorized intervention, fraud, civil commotion, governmental action), Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Contest and conduct the Contest and select the Grand Prize winner in a manner which is fair, equitable and in accordance with these Official Rules, if feasible, as determined by Sponsor in its sole discretion. Notice of such action by Sponsor will be posted on the Website.
13. Tampering:
ANY ATTEMPT BY A PERSON TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS CONTEST OR TO DEFRAUD SPONSOR/ADMINISTRATOR/JUDGING PANEL IN CONJUNCTION WITH THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO DISQUALIFY SUCH PERSON FROM THE CONTEST (IF APPLICABLE) AND PROHIBIT SUCH PERSON FROM PARTICIPATING IN FUTURE PROMOTIONS OFFERED BY SPONSOR. IN ADDITION, SPONSOR AND ADMINISTRATOR MAY SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.
14. Additional Conditions of Participation:
Sponsor is not responsible for any typographical, technical, or other error in the printing of the offer, administration of the Contest or in the announcement of the Grand Prize. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Contest materials and the terms and conditions of these Official Rules, these Official Rules shall prevail, control and govern. If a nomination is lost, destroyed or corrupted, the sole remedy of the Nominator and Nominee shall be the opportunity for the Nominator to submit a replacement nomination for such Nominee, if feasible; if not feasible (as determined by Sponsor in its sole discretion), Sponsor shall not have any liability of any kind to Nominator or corresponding Nominee relative to same. Only the type and quantity of Prizes described in these Official Rules (that is, one [1] Grand Prize) are available to be won in the Contest. Sponsor’s failure to enforce any provision of these Official Rules in a given instance shall not represent the waiver of such provision. Should a court of competent jurisdiction deem a given provision of these Official Rules to be invalid, illegal, or unenforceable, such provision will be replaced with a substitute provision which is valid/legal/enforceable and most closely approximates the original intent of Sponsor. The invalidity, illegality or unenforceability of any provision of these Official Rules shall not affect the validity, legality or enforceability of any other provision of these Official Rules.
15. Disputes:
This Contest is governed by the laws of the State of Illinois, without respect to conflict of law/choice of law doctrines of Illinois (or of any other jurisdiction which would lead to the application of the law of any jurisdiction other than Illinois). To the fullest extent permitted by law, as a condition of participating in the Contest as a Nominator or Nominee, a person agrees (a) that any and all disputes regarding the Contest which cannot be resolved between the parties shall be resolved individually, without resort to any form of class action, exclusively before a federal or state court located in Cook County, Illinois; (b) to the personal jurisdiction of such courts and to waive any right of inconvenient forum, change of venue or any like right; (c) that any claims, judgments and awards shall be limited to actual out-of-pocket costs incurred in participating in the Contest whether as a Nominator or Nominee (if any), but in no event attorney’s fees, with all other forms of remedy – including but not limited to punitive, incidental, or consequential damages and injunctive relief – being expressly waived.
16. Winner’s List:
For the winner’s list, please send a self-addressed stamped envelope to “MHL Endorsement Deal Contest Winner”, 167 N. Green Street, 6th Floor, Chicago, IL 60607. All requests must be received by February 24, 2026. Winner’s list will be available after March 20, 2026.
Sponsor: Mark Anthony Brands Inc., Chicago, IL
All registered trademarks used under license by Mike’s Hard Lemonade Co., Chicago, IL
MIKE’S IS HARD. SO IS PRISON. DON’T DRIVE DRUNK ® PREMIUM MALT BEVERAGE WITH FLAVORS.